Best Business Technology

UCaaS & Business Voice

GoTo

GoTo logo

Small business simplicity done properly, with IT support tools from the same vendor.

Best for: small businesses and lean IT teams

GoTo Connect is aimed squarely at small business, and it does not apologize for it. The phone system covers what a small or mid sized company actually uses, auto attendants, ring groups, mobile apps, texting, meetings included, and it is administered from a visual console that a busy office manager or a one person IT team can genuinely run without training. The distinctive angle is the rest of the GoTo portfolio: the same vendor sells the remote support and IT management tools that lean IT teams already use, so communications and IT tooling can consolidate on one relationship. Deployment is fast, and pricing is positioned for small business budgets with tiers that bundle meetings rather than nickel and diming features. The honest limits: feature depth and the integration catalog trail the platforms above it, and the value proposition thins as seat counts climb into the hundreds or requirements turn complex. For the enormous population of businesses under a hundred seats that want good phones without a phone project, GoTo Connect is exactly the right shape.

Featured in our research

Also in UCaaS & Business Voice

  • VonageBest for: cost conscious offices with simple needs
  • NextivaBest for: SMB and mid market without telecom staff
  • CiscoBest for: enterprises and hybrid device heavy estates
  • 8x8Best for: combined UCaaS and contact center buyers
  • DialpadBest for: sales led teams that live on calls

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